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- Create small, 1 minute educational videos
- Post to YouTube and Facebook
- Load to your website
- Share to Instagram, LinkedIn, Snapchat or other platforms
- Share as advice to your trusted clients, via text message
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One night in the early months of 2007, I was huddled in front of a computer at my boss’s office, 11 pm or so, with a bottle of Absolut Vodka to my left, a mouse to my right, and a keyboard right in front of me.
That night, I wrote a drunken manifesto of what I think the web will look like in 10 years.
Today, in April of 2020 – it’s exactly what the web looks like.
I won’t get into all of the details of that manifesto. But I am proud that I had the God-given foresight to predict what would be. Because as I sit in the middle of a tragic and global pandemic, I take solace and confidence in the fact that I was able to generally predict what the web would be like in 10 years – and accordingly make the right decisions to ensure RocklandWeb is positioned to serve its valued clients, well into the future.
In this blog, I would like to focus on one aspect of that manifesto – the power of video.
If you’re reading this, I’m sure you’ve heard of or participated in the sudden fascination with Zoom, the video conferencing tool that allows you to have meetings on the web with your friends, family or colleagues. It’s truly helped all of us to stay connected to each other, despite our inability to – as AT&T would say in their 1987 commercial, Reach out and Touch Someone”, during the COVID-19 crisis.
For many of us in the Information Technology industry, this sort of thing is old hat: Before Zoom, there was GoToMeeting and WebEx. For many in the Social Media space, there’s YouTube, Facebook Video, Instagram, and more.
I can personally remember back in the early 2000’s, doing a remote tech support call with India. The gentleman in Kashmir took control of my Windows computer and fixed my software issue (over a very slow broadband connection). I never saw his face, but I certainly appreciated his actions.
The point is, today – video is pretty obvious. You may feel you do not know much more than hopping on your phone and pushing a button to Facetime, or hop into a Zoom meeting to catch up with a few people, but generally speaking, you’re already up to speed!
So…if you’ve come this far, how about you learn a little about how to take your video to the next level, so that you can be ready for the future – one that is going to depend more and more on remote, video conversations, and eventually virtual reality.
How do you leverage video today to make it work for you? Here’s the three main rules:
- Make your videos interesting or educational
- Make your videos quickly.
- Make video length short.
If you are trying to communicate with a target audience – especially as a startup or small business – you likley have very little budget, and likely even less time to build a professionally engineered work of art. One day. But with what I’m to show you below, you’ll be able to do what you need to do today.
I’ll outline a very simple way you can keep your communication with your audience over the coming days, weeks, months and years – using simple 1 minute videos. Here are the five steps:
Create small, 1 minute educational videos
You don’t need any fancy equipment to get started. Simply pick up your camera, point it at yourself, and make a quick video message, that you want to post on the web. It should be one message, that lasts for one minute, about whatever topic you wish to summarize.
Alternately, you can record videos directly from your laptop or desktop computer. Zoom, GoToMeeting, and WebEx all have the ability to record video during sessions, and Screencastify is an app that you can start up in a jiffy to record both your screen, and/or video of you.
All of this is great for educating your audience. If you’re terrible at telling jokes like I am, or are simply not a natural on-screen person, anyone can switch to focusing on their audience, and showing them how to do things. Especially in this COVID-19 climate.
Also: Stop thinking you don’t have value. Stop thinking others don’t have value. We all learn from each other. Share. Be respectful. Don’t take yourself so seriously.
Post to YouTube and Facebook
Load the unedited videos to both platforms, separately.
Each will have a different purpose, but both (in my opinion) are vital. Because they speak to different audiences.
YouTube is going to be best suited for individuals in your target audience that are on their mobile devices, and/or are subscribers of video content. It’s also the quickest way to edit your videos, as your YouTube channel provides simple tools to allow you to trim the beginning and end of videos. It’s fantastic to ensure you didn’t accidentally get that random shot of yourself while you had oregano stuck in your front teeth.
Facebook, on the other hand, is going to be the quick-shot that you can share out to your social media audience. The reason you are not sharing the YouTube video directly is simple: Facebook videos play automatically in people’s news feeds. YouTube requires that you click through the link to watch the video on YouTube’s platform.
It’s also why the videos should be short, because people’s attention spans on Facebook are shorter than a gnat that drinks Starbucks.
Load the YouTube video to your website as a blog post
Using the example I am providing on this blog, you’ll note that I have my one minute video(s) on this blog page. The video is the focus point, to begin to compel visitors to continue reading and learning from your wisdom and experience.
Thereafter, you can write text, add pictures and other things onto the blog. You can also use that area to fully flesh out your video’s content, so that your target audience is able to fully understand your intent.
If you want to make the blog post SEO friendly, I recommend writing at least 500 words of quality text, mainly focused on the topic at hand.
Share to Instagram, LinkedIn, Snapchat or other platforms
On Social Media, you can use the Facebook or YouTube videos to load to your various business pages, and allow other Social Media target audiences (in the case of our clients of the ACE Web Marketing program, about 50,000 consumer, retail and b2b users) to see the quick message from you, via a very brief video.
My recommendation is to post the video first to your Facebook business page, and then from there [Share] it to local community groups and Chamber of Commerce groups, and other local business groups. Each successful group typically has an average of about 500 to 2000 users, many which will scroll through their news feed, and eventually see a quick 3 second glimpse of your video.
Don’t spam, and follow all group rules for advertising.
Pro tip: If you are video savvy, add your logo on your video itself, preferably within the first 1-3 seconds of the video
In the text of the video share, ad a link to your YouTube video, or your blog with the video on it.
Share as advice to your trusted clients, via text message
Remember I mentioned about mobile users tuning in more to the YouTube video? That’s right – we’re coming back to that! Using either your mobile device, or your laptop SMS application, copy and paste the YouTube link into a simple text message, and send out that message (with a brief description) to your trusted clients and customers.
I should be clear about this – do not spam anyone. This is specifically a step for those that have established trust with their customers, and have an ongoing rapport – preferably an educational one.
You can really get a lot of traction with a simple text message, that you send to a few 100 people – especially if the message is interesting or educational. You can also send the link via email (we recommend using Constant Contact).
If you really want to go for the gusto – consider creating an Amazon, Chrome or Roku channel. We can help you with that. We’ve developed channels for our clients before. Now that we are practicing Social Distancing, I perceive those channels will become more and more vital to keep our connections alive.
Although I don’t have a bottle of vodka next to me as I write this (those days are long gone lol), I still have some predictions that I’ll be posting over the course of time, along with great educational materials. You can follow me on YouTube by subscribing to my channel here.
To close out, I hope you will benefit from this advice. I have been truly passionate about technology for just about all my life, and built this company with the intent of educating and helping.
I don’t know if I have enough steam right now for another future manfesto, but I’ll leave you with one prediction that I’m fairly certain will come to pass: In the not-so-distant future, we’ll have even more immersive technology. Facebook bought Oculus several years ago – and are positioning it to be the most realistic virtual reality system the world can use, for at least a decade.
If you learn Oculus now, you’ll be ready for the audience that will eventually connect with the system – one that will be also powered and connected via Facebook’s social media capabilities.
A potential target audience of 1 billion.